Frustrated
with your job? Feel like strangling your colleagues? Want to push your
boss from the top of a cliff? Cry buckets of tears when you get your pay
cheque
? Want to start your own business?
If you have answered in affirmative to any of these questions, here's
fast and safe way to be an instant and successful entrepreneur. No, we
aren't spinning the spiel of a swindler. As thousands of Indians have
discovered, there is a less risky way to start a business than setting
up your own venture: franchise. The franchise industry has opened a wide
window for many would-be entrepreneurs, who have the zeal and the zest,
but not enough business expertise. Buying a franchise lets you be your
own boss in any field that you are passionate about without the added
worries that is a given with your own venture—ideation, brand building,
infrastructure, legal problems.
The best part? You get help to start a business anywhere, at any age
and with any budget. Bangalore-based Lourdu Mary retired as a primary
school teacher five years ago. "However, I got bored within a few years,
but finding another job at my age was impossible. When I came to know
that I could open my own pre-school with just Rs 3.5 lakh, I jumped at
the opportunity," says the 65-year-old. The company, My Apple School,
provides the curriculum, support and training to her staff.
The
supporting appeal of the franchise industry has been the reason for the
surge in its popularity in the past decade. Currently worth Rs 82,500
crore, it is estimated to grow to about Rs 2.91 lakh crore by 2017,
according to the Indian Franchise Report 2012. The main reason is that
both domestic and international companies want to expand their
footprints, but don't consider it a viable proposition to do it on their
own due to operational and financial pressures.
They prefer to
look for partners who can invest to run a branch of their business. From
international brands like Domino's and Dunkin' Donuts, to domestic ones
like NIIT and Naturals, a lot of companies are opting for the
franchising model. It's estimated that the franchise industry is growing
at a rapid pace of 40% a year. One of the biggest gainers of this
warp-speed growth is Ravi Jaipuria, chairman of the privately held RJ
Corp. He is India's newest billionaire, with a fortune estimated at Rs
8,250 crore, and has built his fortune as a franchisee for brands like
Pepsi, Pizza Hut, KFC and Costa Coffee. So, do you want to get on this
super-fast bandwagon to business bonanza?
Where should you start?
The first thing you need to decide is whether you are fit to be a
franchisee. Don't be blinded by dreams of instant riches or assume that
because you have a ready-made business plan, you can relax in a hammock
and soak the sun. Running a franchise will require as much hard work and
effort as running your own venture. Says Gaurav Marya, president of
Franchise India: "A franchisee needs to understand that while he has
bought a brand name, and with it the potential clientele, the onus is on
him to grow the business. It's not an 'invest and forget' option."
The business also comes with stringent conditions about how the
workplace will look, the products that will be used, the programme menu
that will be implemented, the royalty that will have to be paid, and so
on. Individual innovation is rarely possible and thinking out of the box
could be frowned upon. So, carefully study the pros and cons before you
sign a franchise deal.
Once you've made up your mind to buy a franchise, you'll have to decide
what exactly to do. With almost 3,700 companies in about 15 diverse
sectors, from food and footwear to furniture and furnishing, the choices
can befuddle you. Go through the story, 'Which franchise is best for
you?' to figure out where you should dip your toes. On deciding where
you want to start from, you can narrow down your choices. Marya advises
that if you're a newbie, it may be better to start a business in the
field of your professional expertise. "When you understand the
intricacies of an industry, you are well-equipped to handle the daily
business and any crises that may crop up," he says. Also, you will be in
tune with the realities of the sector, which could help you identify
the right company to partner.
Angad Singh followed this tenet
when he moved back to India after working for a couple of years at a
hotel in Melbourne, Australia. His father, Ravinder Singh, had taken VRS
from a bank, but wanted to continue working. The father-son duo
invested their savings to buy a franchise of New York Pizza and Fried
Chicken in Chandigarh. "Both my father and I are passionate about food,
but neither of us had the expertise to set up and run a business. Taking
a franchise was the logical answer," says the 26-year-old.