LATAM A350 over the Andes (PRNewsFoto/LATAM Airlines Group S.A.)
LATAM Airlines Group (LAN Airlines and TAM Airlines) (Santiago) on
April 28, 2016 unveiled its new brand for its combined operation with
this announcement:
In one of the most important steps in the consolidation of LAN
Airlines, TAM Airlines and their affiliates under the new global LATAM
brand, LATAM Airlines Group today revealed its new aircraft design at
simultaneous launch events in countries where the group operates.
In addition to the new image of LATAM aircraft, the company presented
a number of other changes that will be visible from May onwards,
including new uniforms, airport signage and counter design as well as a
consolidated website (www.latam.com).
“In the coming days, aircraft with the new LATAM image will take to
the skies, representing a historic milestone for the leading airline
group in Latin America,” said Enrique Cueto, CEO of LATAM Airlines
Group. “It will be a gradual change with the principal objective of
simplifying and improving the travel experience of our passengers.
“In the coming weeks, our passengers will start to experience LATAM
with the ability to book tickets via the LATAM website, accumulate
kilometers using LATAM’s frequent flyer program, check-in at LATAM
counters, relax in LATAM VIP lounges and most significantly, fly on
LATAM-branded aircraft. We will continue to optimize the most extensive
route network in Latin America, the most modern fleet in the region and
invest in digital solutions to offer our passengers a more personalized
travel experience.”
LATAM 787-9 over Rio (PRNewsFoto/LATAM Airlines Group S.A.)
The first flight of a LATAM-branded aircraft, a Boeing 767, will
depart from Rio de Janeiro on 1 May on a one-off journey to Geneva to
collect the Olympic torch. The specially prepared aircraft will then
return on 3 May to Brasilia, the starting place of the Rio 2016 Olympic
Torch Relay between more than 300 Brazilian cities.
On 5 May, the first three commercial flights of aircraft with the new
LATAM image will operate the following routes: São Paulo-Santiago (a
Boeing 767 service departing São Paulo at 09:05 local time);
Santiago-Lima (an Airbus A319 service departing Santiago at 09:10 local
time); and São Paulo-Brasilia (an Airbus A319 service departing São
Paulo at 14:20 local time).
More than 50 aircraft are anticipated to be rebranded before the end
of 2016 and the fleet-wide process is expected to be finalized in 2018.
Repainting takes on average six to 12 days per plane and will be
scheduled in accordance with routine maintenance to maximize efficiency.
From 5 May, LATAM’s evolution will also become visible in 13 airports
where the group’s airlines operate including their hubs in Santiago,
São Paulo (Guarulhos), Lima and Brasilia as well as Río de Janeiro
(Galeão), São Paulo (Congonhas), Buenos Aires (Ezeiza), Bogotá, Quito,
Miami, Madrid, Guiyaquil and New York (JFK). Changes will range from
new-look check-in counters and VIP lounges to rebranded boarding passes
and screen displays.
Today also saw the unveiling of the new uniforms to be worn by over
23,000 cabin crew, sales office and airport staff throughout LATAM
Airline Group’s network, with the global roll-out to begin before the
end of 2016. The LATAM uniforms – which showcase the signature indigo
and coral of the LATAM logo – were created by the celebrated Brazilian
fashion designer Pedro Lourenço with collaboration from a focus group of
over 80 employees from different areas of the company.
LATAM Airlines Group signaled further developments to its in-flight
experience including a new onboard magazine and media platform Vamos/
LATAM, which will offer content across a range of channels in Spanish,
Portuguese and English. In addition, an exclusive South American wine
list will be introduced to all international flights of LATAM Airlines
Group during 2016. The improvements follow last year’s introduction of
LATAM Entertainment – which offers wireless content streaming direct to
passengers’ mobile devices – to 200 short-haul aircraft (Airbus A319,
A320 and A321).
To support the launch of the new LATAM products and services, the
group will launch integrated marketing campaigns in each of the
countries where it operates.
New aircraft painting technology
LATAM Airlines Group is using new technology to paint LATAM aircraft
that is 25% lighter than conventional methods, which the group expects
will result in an average weight reduction of 20kg per aircraft.
The painting process for each aircraft requires multiple applications
of paint and Clearcoat, a new technologically-advanced gloss coating
which protects against extreme temperatures and aerodynamic wear. In
total, repainting takes six days – the first two days to remove the
original paintwork, followed by the application of multiple coats over
four days. In terms of quantity, a Boeing 787 for example, requires 300
liters of paint and 150 liters of Clearcoat.
The new Clearcoat technology, used by LATAM, will also reduce each
aircraft’s impact on the environment through the weight savings. It is
estimated that the new technology will achieve a reduction in the
group’s CO2 emissions of 3,900 tons per year.
The new LATAM logo
When describing the new logo, Jerome Cadier, VP of Marketing for
LATAM Airlines Group said, “The logo was inspired by the identity and
heritage of the region, incorporating the best of LAN and TAM. For this
reason, we selected indigo and coral as the main colors for LATAM. The
first represents the best of both worlds as it falls between red and
blue which are the main brand colors for TAM and LAN. And the second,
symbolizes energy and passion, essential attributes of the new brand.
These two colors are supported by secondary colors that bring to life
the diversity that is found in Latin America.”
00:09
Posted in: Airlines
Bombardier Commercial Aircraft (Montreal and Toronto) announced on
April 26 that a subsidiary of Chorus Aviation Inc. has signed a firm
purchase agreement for five Bombardier CRJ900 aircraft. The order also
includes purchase rights for an additional five CRJ900 aircraft. Once
delivered, the five firm-ordered aircraft will be operated by Jazz
Aviation LP, also a subsidiary of Chorus, under the Air Canada Express
banner.
